Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications (Contributions to Management Science) - Tapa blanda

Libro 154 de 214: Contributions to Management Science
 
9783030473822: Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications (Contributions to Management Science)
Tapa blanda
ISBN 10: 3030473821 ISBN 13: 9783030473822
Editorial: Springer, 2021

Sinopsis

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.


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Acerca del autor

Włodzimierz Sroka is an Associate Professor at the Management Department of WSB University in Dąbrowa Górnicza, Poland, and an Extraordinary Professor at North-West University, South Africa. He specialises in theoretical and practical issues relating to the management and strategic management, and is the author of numerous scientific papers on strategic alliances, network organisations, competition, strategy, company restructuring, marketing, CSR and business ethics, as well as innovations and entrepreneurship published in both Polish and international journals.



De la contraportada

<p>This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.&nbsp;</p>

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer
Año de publicación
2021
Idioma
Inglés
ISBN 10 
3030473821
ISBN 13 
9783030473822
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
360
Editor
Sroka Włodzimierz
Contacto del fabricante
Springer Nature Customer Service Center GmbH
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Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Alemania

Otras ediciones populares con el mismo título

9783030473792: Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications (Contributions to Management Science)

Edición Destacada

ISBN 10:  3030473791 ISBN 13:  9783030473792
Editorial: Springer, 2020
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