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How We Use the Media: Strategies, Modes and Styles (Transforming Communications – Studies in Cross-Media Research) - Tapa blanda

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9783030413156: How We Use the Media: Strategies, Modes and Styles (Transforming Communications – Studies in Cross-Media Research)
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ISBN 10: 3030413152 ISBN 13: 9783030413156
Editorial: Palgrave Macmillan, 2021

Sinopsis

This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment. When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people? What do the people do with the media? In comparison, the discipline has devoted less attention to how the media are used, the modalities, patterns or configurations of the actual practices of media use. The volume features original contributions, both empirical and theoretical, on the key concepts and approaches in the field, covering old and new media and different types of media content. Offering a comprehensive overview of existing research as well as promoting original findings and insights, the volume will be of interest to communication researchers, students, and scholars.

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Acerca del autor

Benjamin Krämer is Assistant Professor at the Department of Media and Communication at LMU Munich, Germany.

Felix Frey is Research Associate at the Institute of Communication and Media Studies at the University of Leipzig, Germany.


De la contraportada

This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment. When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people? What do the people do with the media? In comparison, the discipline has devoted less attention to how the media are used, the modalities, patterns or configurations of the actual practices of media use. The volume features original contributions, both empirical and theoretical, on the key concepts and approaches in the field, covering old and new media and different types of media content. Offering a comprehensive overview of existing research as well as promoting original findings and insights, the volume will be of interest to communication researchers, students, and scholars.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Palgrave Macmillan
Año de publicación
2021
Idioma
Inglés
ISBN 10 
3030413152
ISBN 13 
9783030413156
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
244
Editor
Krämer Benjamin, Frey Felix
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