Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals) - Tapa blanda

Libro 192 de 339: Management for Professionals

Alt, Rainer; Reinhold, Olaf

 
9783030233457: Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals)
Tapa blanda
ISBN 10: 3030233456 ISBN 13: 9783030233457
Editorial: Springer, 2020

Sinopsis

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.


In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Prof. Dr. Rainer Alt holds the chair for application systems at Leipzig University. He is Editor-in-Chief of "Electronic Markets" and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.
Olaf Reinhold is a researcher at the chair for application systems at Leipzig University and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.

De la contraportada

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.


In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer
Año de publicación
2020
Idioma
Inglés
ISBN 10 
3030233456
ISBN 13 
9783030233457
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
132
Contacto del fabricante
no disponible
Persona responsable
CMN Printpool Inh. Mathis Neumann
https://www.also.com/ec/cms5/en_6000/6000/index.jsp

Friedrich-Karl-Str. 9
Hamburg
Alemania

Otras ediciones populares con el mismo título

9783030233426: Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals)

Edición Destacada

ISBN 10:  3030233421 ISBN 13:  9783030233426
Editorial: Springer, 2019
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