Temporal Modelling of Customer Behaviour (Springer Theses) - Tapa dura

Luo, Ling

 
9783030182885: Temporal Modelling of Customer Behaviour (Springer Theses)
Tapa dura
ISBN 10: 3030182886 ISBN 13: 9783030182885
Editorial: Springer, 2019

Sinopsis

This book describes advanced machine learning models - such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics - for analysing customer behaviour. It shows how they are used to track changes in customer behaviour, monitor the evolution of customer groups, and detect various factors, such as seasonal effects and preference drifts, that may influence customers’ purchasing behaviour. In addition, the book presents four case studies conducted with data from a supermarket health program in which the customers were segmented and the impact of promotional activities on different segments was evaluated. The outcomes confirm that the models developed here can be used to effectively analyse dynamic behaviour and increase customer engagement. Importantly, the methods introduced here can also be used to analyse other types of behavioural data such as activities on social networks, and educational systems.


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De la contraportada

This book describes advanced machine learning models such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics for analysing customer behaviour. It shows how they are used to track changes in customer behaviour, monitor the evolution of customer groups, and detect various factors, such as seasonal effects and preference drifts, that may influence customers purchasing behaviour. In addition, the book presents four case studies conducted with data from a supermarket health program in which the customers were segmented and the impact of promotional activities on different segments was evaluated. The outcomes confirm that the models developed here can be used to effectively analyse dynamic behaviour and increase customer engagement. Importantly, the methods introduced here can also be used to analyse other types of behavioural data such as activities on social networks, and educational systems.


"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer
Año de publicación
2019
Idioma
Inglés
ISBN 10 
3030182886
ISBN 13 
9783030182885
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
140
Contacto del fabricante
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Alemania

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9783030182915: Temporal Modelling of Customer Behaviour (Springer Theses)

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ISBN 10:  3030182916 ISBN 13:  9783030182915
Editorial: Springer, 2020
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