Practices and Tools for Servitization: Managing Service Transition - Tapa blanda

Acerca del autor

Marko Kohtamäki is Professor of Strategy and Director of the Networked Value Systems research program at the University of Vaasa, Finland and Visiting Professor in the Luleå University of Technology, Sweden.

Tim Baines is Director of the Advanced Services Group at Aston Business School, UK and the leading international authority on servitization.

Rodrigo Rabetino is Assistant Professor of Strategy in the Department of Management and a researcher in the Networked Value Systems research group at the University of Vaasa, Finland.

Ali Z. Bigdeli is a senior research fellow at the Advanced Services Group at Aston Business School, UK.

De la contraportada

This edited book intends to provide knowledge on tools and practices of servitization to facilitate the formulation and implementation of servitization-based strategies, service infusion and manufacturing service transition globally. Including 22 practically relevant contributions, this book aims to help scholars and practitioners seeking to facilitate servitization in companies through original perspectives and advanced thinking in related issues such as business models, strategic change, practices, processes, routines, value creation and appropriation. Employing practice theory as a useful frame, the contributions span theoretical approaches such as product-service systems, service science, services-dominant logic and cocreation, resource-based views, industrial organization and institutional theory. The book presents tools and frameworks to enable and support servitization and engender understanding of servitization-as-practice.