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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business - Tapa blanda
Sinopsis
Chapter 1: Introduction
Chapter 2: Then vs. Now: Influencer Marketing (Re-Defined)
Chapter 3: Levels of Influence: Key Characteristics of Modern-Day Influencers
Chapter 4: A Global Phenomenon: The Rise of Influencers Around the World
Chapter 5: Business to Consumer (B2C) Influencer Marketing Landscape
Chapter 6: Business to Business (B2B) Influencer Marketing Landscape
Chapter 7: Discover Influencers: Finding the Perfect Match
Chapter 8: Engage Influencers: Developing an Effective Outreach Strategy
Chapter 9: Collaborate with Influencers: Potential Paths to Take
Chapter 10: Know the Risks: The Dark Side of Influencer Collaboration
Chapter 11: Measure Success: What's the Return on Investment?
Chapter 12: Case Studies: Influencer Marketing Best Practices from Around the World
Chapter 13: What's Coming: The Future of Influencer Marketing
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Joel Backaler is Managing Director of Global Marketing for Frontier Strategy Group, an international business advisory serving more than 5,000 global executives. He is the author of China Goes West (Palgrave Macmillan), an award-winning international business book that examines the global rise of Chinese brands. In addition to companies from emerging markets, Backaler has worked with many of the world’s top brands, including Cisco, Johnson & Johnson, Philips, HP and Danone.
He is a frequent contributor to media outlets such as The Financial Times, The New York Times, Bloomberg and the Harvard Business Review. He is also a sought after public speaker, with previous engagements at Northwestern University, the London School of Economics, the Hamburg Summit, the Emerging Markets Summit, and the U.S. Department of Commerce.
Backaler is a graduate of Connecticut College, a former Fulbright Scholar and is fluent in Mandarin Chinese. Hecurrently lives in Los Angeles with his wife Qian and son Henry.
De la contraportada
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.
Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like.
Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPalgrave Macmillan
- Año de publicación2019
- ISBN 10 3030086917
- ISBN 13 9783030086916
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas232
- Contacto del fabricanteno disponible
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Digital Influence
Publicado por
Springer International Publishing Jan 2019, 2019
ISBN 10: 3030086917
ISBN 13: 9783030086916
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.Digital Influence covers everything from how to identify the right influencers and determine 'level of influence' to collaborating with influencers and measuring ROI. It turns out, it's not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind. 232 pp. Englisch. Nº de ref. del artículo: 9783030086916
Cantidad disponible: 2 disponibles
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Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business
Publicado por
Springer International Publishing, Springer International Publishing, 2019
ISBN 10: 3030086917
ISBN 13: 9783030086916
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.Digital Influence covers everything from how to identify the right influencers and determine 'level of influence' to collaborating with influencers and measuring ROI. It turns out, it's not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind. Nº de ref. del artículo: 9783030086916
Cantidad disponible: 1 disponibles
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Digital Influence
Publicado por
Springer International Publishing, 2019
ISBN 10: 3030086917
ISBN 13: 9783030086916
Nuevo
Tapa blanda
Librería: moluna, Greven, Alemania
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers practical guidance on how to incorporate influencers into international marketing strategy, from identifying them to potential risksContains interviews with top influencers and marketing executives from across the globe. Nº de ref. del artículo: 448671673
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Digital Influence
Publicado por
Springer International Publishing, Springer International Publishing Jan 2019, 2019
ISBN 10: 3030086917
ISBN 13: 9783030086916
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.Digital Influence covers everything from how to identify the right influencers and determine ¿level of influence¿ to collaborating with influencers and measuring ROI. It turns out, it¿s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like.Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 232 pp. Englisch. Nº de ref. del artículo: 9783030086916
Cantidad disponible: 2 disponibles
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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
Impresión bajo demandaLibrería: Majestic Books, Hounslow, Reino Unido
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Condición: New. Print on Demand pp. 214. Nº de ref. del artículo: 369606319
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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
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Condición: New. PRINT ON DEMAND pp. 214. Nº de ref. del artículo: 18376439162
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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
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Paperback. Condición: Brand New. reprint edition. 214 pages. 9.50x6.25x0.50 inches. In Stock. Nº de ref. del artículo: 3030086917
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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
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Paperback. Condición: New. New. book. Nº de ref. del artículo: ERICA77330300869176
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