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Sinopsis
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.
Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
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Acerca del autor
Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Basics Advertising 01: Copywriting (Basics Advertising, 1)
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AVA Publishing, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Basics Advertising 01: Copywriting (Basics Advertising, 1)
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AVA Publishing, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Basics Advertising 01: Copywriting
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Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Basics Advertising 01: Copywriting
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AVA Publishing, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Basics Advertising 01: Copywriting
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AVA Publishing, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Basics Advertising 01: Copywriting
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Bloomsbury Publishing PLC, Switzerland, Lausanne, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Paperback. Condición: Very Good. This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004636962
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Basics Advertising 01: Copywriting
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Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Basics Advertising 01: Copywriting
Publicado por
Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Copywriting
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AVA Academia, Switzerland, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Basics Advertising 01: Copywriting (Paperback)
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Bloomsbury Publishing PLC, Lausanne, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Paperback. This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters. Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9782940373680
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