Basics Design 06: Print and Finish

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9782940373420: Basics Design 06: Print and Finish

How can printing and finishing techniques be used to enhance graphic design? Basics Design: Print and Finish explores that question in depth, with complete information that will be valuable to both graphic-design students and practicing designers. Concepts such as color building, reversing out, tints, shades, gradients, halftones, and computer-to-plate printing are all explained fully, with visual examples for each. Thermography, debossing, embossing, die cutting, varnishing, and other techniques are also covered in detail, with illustrations. Examples from top design studios illuminate the text and inspire readers to use these print and finish techniques in their own work.

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From the Back Cover:

Basics Design: Print & Finish provides an introduction to a variety of printing and finishing techniques, such as letterpress, lithography, computer-to-plate, thermography, varnishing, embossing, debossing and fore-edge printing.

Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose.

Basics Design: Print & Finish is itself printed on seven different paper stocks – including coated, uncoated, coloured, woodfree and matt – allowing the reader to see the results that can be achieved with creative stock selection. The text is supported by a variety of examples and illustrations from the world of contemporary design.

The Basics Design series also includes Format, Layout, Typography, Image, Colour and Grids.

Basics Design: Print & Finish provides an introduction to a variety of printing and finishing techniques, such as letterpress, lithography, computer-to-plate, thermography, varnishing, embossing, debossing and fore-edge printing.

Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose.

Basics Design: Print & Finish is itself printed on seven different paper stocks – including coated, uncoated, coloured, woodfree and matt – allowing the reader to see the results that can be achieved with creative stock selection. The text is supported by a variety of examples and illustrations from the world of contemporary design.

The Basics Design series also includes Format, Layout, Typography, Image, Colour and Grids.

 

About the Author:

Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.

Paul Harris is a freelance writer, journalist, and editor, and an author on books about packaging design and design principles. He lives in Chile.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Gavin Ambrose, Paul Harris
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ISBN 10: 2940373426 ISBN 13: 9782940373420
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Descripción 2007. Paperback. Estado de conservación: New. Paperback. Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and ta.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 176 pages. 0.490. Nº de ref. de la librería 9782940373420

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