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9782940373239: A Pracitical Guide for Digital Design

Sinopsis

A Practical Guide to Digital Design familiarises the reader with the rules that effective graphic design has to follow. Thanks to sophisticated graphic programs, the computer has become a superb tool to design for print and Web. But if there is no sound grasp of the basic rules of design, the glut of possibilities can easily lead to mistakes in style and layout.

Design work is often dismissed as something that anyone with a basic grasp of computers can do without difficulty. As a consequence, non-specialists are often asked to do design work, and the results are disappointingly poor. This book is aimed at those who believe that acquiring the language of visual communication requires a little more than familiarity with a few software packages. By examining the fundamental rules upon which successful design depends, A Practical Readers will discover the 'language of images', developing a sensitivity for structure, proportion, rhythm, colour and contrast.

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Reseña del editor

A Practical Guide to Digital Design familiarises the reader with the rules that effective graphic design has to follow. Thanks to sophisticated graphic programs, the computer has become a superb tool to design for print and Web. But if there is no sound grasp of the basic rules of design, the glut of possibilities can easily lead to mistakes in style and layout.

Design work is often dismissed as something that anyone with a basic grasp of computers can do without difficulty. As a consequence, non-specialists are often asked to do design work, and the results are disappointingly poor. This book is aimed at those who believe that acquiring the language of visual communication requires a little more than familiarity with a few software packages. By examining the fundamental rules upon which successful design depends, A Practical Readers will discover the 'language of images', developing a sensitivity for structure, proportion, rhythm, colour and contrast.

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9782884790390: A Practical Guide to Digital Design.: Designing with your computer made easy! (Required Reading Range)

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ISBN 10:  288479039X ISBN 13:  9782884790390
Editorial: Thames & Hudson, 2003
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Pina Lewandowsky, Francis Zeischegg
Publicado por AVA Publishing, 2003
ISBN 10: 294037323X ISBN 13: 9782940373239
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Librería: SecondSale, Montgomery, IL, Estados Unidos de America

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Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00055266517

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Francis Zeischegg,Pina Lewandowsky
Publicado por AVA Publishing, 2003
ISBN 10: 294037323X ISBN 13: 9782940373239
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Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Paperback. Condición: Very Good. unmarked, light shelfwear-NICE Standard-sized. Nº de ref. del artículo: 294037323X-01

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