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What is Packaging Design (Paperback) /anglais (Essential Design Handbooks S.) - Tapa blanda

Libro 4 de 11: Essential Design Handbooks

Rotovision

 
9782940361885: What is Packaging Design (Paperback) /anglais (Essential Design Handbooks S.)
Tapa blanda
ISBN 10: 2940361886 ISBN 13: 9782940361885
Editorial: RotoVision, 2007

Sinopsis

"What is Packaging Design?" explores the myriad issues that determine a client's brief and influence a designer's approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements. The component parts of packaging design are deconstructed, explaining how elements such as information layout, illustration, and finishes are used in isolation and in relation to each other. The book also examines the anatomy of structural design, from cartons, tubes, and tins, to blister packs and innovative formats. Some packaging designers work for large consultancies operating globally, while others work individually, for specific markets, countries, or from within an in-house design team. "What is Packaging Design?" concludes with an analysis of a diverse group of designers who demonstrate how stimulating and creative packaging design can be.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Giles Calver has worked for Ogilvy & Mather Direct and DMB&B Direct, and was a co-founder of Lippa Pearce Design. He lives in London, UK.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
RotoVision
Año de publicación
2007
Idioma
Inglés
ISBN 10 
2940361886
ISBN 13 
9782940361885
Encuadernación
Tapa blanda
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
WordUnited GmbH
distribution@wordunited.com

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