Retail Desire: Design, Display and the Art of the Visual Merchandiser - Tapa blanda

Tucker, Johnny

 
9782880468064: Retail Desire: Design, Display and the Art of the Visual Merchandiser

Sinopsis

Tucker explores the best in international retail campaigns, from an icicle window display made of resin to bespoke acid-coloured glass shelving; from one small figurine as a display to actors playing football in "live windows." Visual merchandising is always breaking new moulds in style, lighting, and use of materials - Retail Desire provides both the inspiration and the practical know-how on how to succeed in this competitive area.

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Acerca del autor

Johnny Tucker is a newspaper, magazine and TV journalist and design historian. He is editor of RED (Retail Equipment and Design) magazine, one of the UK and Europe's leading retail trade publications, and acts as a marketing consultant and website writer for a number of leading retailers.

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Otras ediciones populares con el mismo título

9782880467296: Retail Desire: Design, Display and the Art of the Visual Merchandiser

Edición Destacada

ISBN 10:  2880467292 ISBN 13:  9782880467296
Editorial: Rotovision, 2003
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