Increasingly, retail graphics are being exploited to answer the diverse needs of consumers who are either looking for a fast, time-saving shop or a more relaxed entertaining experience. This book explores the role of graphics in retail from a global perspective, illustrating the generic issues to the specific. It defines the different graphics functions (direction, information, segmentation, emotion, brand and offer) and looks at the factors addressed when designing each. A combination of stimulating, exciting images and practical, thought-provoking text - a valuable reference book for graphic/interior designers, retailers, architects and students
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Giles Calver is the Managing Director of the highly acclaimed design company, Lippa Pearce. He has headed numerous design projects and through his retail and graphics expertise has increased the fortunes of many leading companies.
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OPbd. / Hardcover. 160 S.pp. SEHR GUTER ZUSTAND, ungelesen. mit zahlreichen Abbildungen. Size: 28 x 24 Cm. 1300 Gr. Nº de ref. del artículo: 015593
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Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00031966572
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Librería: MW Books, New York, NY, Estados Unidos de America
First Edition. An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 158 pages; Abundantly and impressively illustrated. Subjects: Advertising --History --20th century. Graphic arts --History --20th century. 2 Kg. Nº de ref. del artículo: 85795
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Librería: MW Books Ltd., Galway, Irlanda
First Edition. An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 158 pages; Abundantly and impressively illustrated. Subjects: Advertising --History --20th century. Graphic arts --History --20th century. 2 Kg. Nº de ref. del artículo: 85795
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Librería: HPB-Ruby, Dallas, TX, Estados Unidos de America
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_377254873
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