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9782880464752: The One Show Advertising 21 /anglais: v.21

Sinopsis

This awards book contains the best of print, television and radio advertising awarded with gold, silver and bronze medals. This edition comes with two CD-ROMs showing the designs in more detail.

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Reseña del editor

In addition to presenting color illustrations of 1999's One Show winners, this year's annual features a section in which the judges selected a personal favorite ad or campaign from the 13,674 entries and elaborated on why the particular piece was special to them. By peering into the heads of the best and brightest in the field, the entries illuminate the mental processes that led to the artists' stellar work and attempt to answer the question, "How did they come up with that?" Includes two CD-ROMs. Oversize: 8.75x12<">. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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