Isle of Rum: Havana Club, Cultural Mediation, and the Fight for Cuban Authenticity - Tapa blanda

Chávez, Christopher

 
9781978838833: Isle of Rum: Havana Club, Cultural Mediation, and the Fight for Cuban Authenticity
Tapa blanda
ISBN 10: 1978838832 ISBN 13: 9781978838833
Editorial: Rutgers University Press, 2024

Sinopsis

Focusing on Havana Club rum as a case study, Isle of Rum examines the ways in which Western cultural producers, working in collaboration with the Cuban state, have assumed responsibility for representing Cuba to the outside world. Christopher ChÁvez focuses specifically on the role of advertising practitioners, musicians, filmmakers, and visual artists, who stand to benefit economically by selling an image of Cuba to consumers who desperately crave authentic experiences that exist outside of the purview of the marketplace.

Rather than laying claim to authentic Cuban culture, ChÁvez explores which aspects of Cuban culture are deemed most compelling and, therefore, most profitable by corporate marketers. As a joint venture between the Cuban state and Pernod Ricard, a global spirits marketer based in Paris, Havana Club embodies the larger process of economic reform, which was meant to reintegrate Cuba into global markets during Cuba’s Special Period in a Time of Peace.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

CHRISTOPHER CHÁVEZ is the Caroline S. Chambers Distinguished Professor of Advertising and the director of the Center for Latina/o and Latin American Studies (CLLAS) in the School of Journalism and Communication at the University of Oregon in Eugene. He is the author of The Sound of Exclusion: NPR and the Latinx Public and Reinventing the Latino Television Viewer: Language Ideology and Practice.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Rutgers University Press
Año de publicación
2024
Idioma
Inglés
ISBN 10 
1978838832
ISBN 13 
9781978838833
Encuadernación
Tapa blanda
Número de páginas
190
Contacto del fabricante
no disponible
Persona responsable
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
Holanda

Otras ediciones populares con el mismo título

9781978838840: Isle of Rum: Havana Club, Cultural Mediation, and the Fight for Cuban Authenticity

Edición Destacada

ISBN 10:  1978838840 ISBN 13:  9781978838840
Editorial: Rutgers University Press, 2024
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