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The Nursery Rhyme Conundrum: The biases and blind spots that harm our marketing decisions - Tapa blanda

Jackson, Roger; Holmes, Tim

 
9781970749038: The Nursery Rhyme Conundrum: The biases and blind spots that harm our marketing decisions
Tapa blanda
ISBN 10: 1970749032 ISBN 13: 9781970749038
Editorial: Roger Jackson & Dr. Tim Holmes, 2025

Sinopsis

Sorry. Your own brain is one of your biggest marketing problems.

We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed.

This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work

- Why you can't objectively judge your own ideas

- How groupthink and tribal loyalty steer you wrong

- The uncomfortable truth about "myside" bias

- Why AI may be making bad thinking worse

This book won't be a comforting read. But it will make you a better marketer.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Roger Jackson & Dr. Tim Holmes
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1970749032
ISBN 13 
9781970749038
Encuadernación
Tapa blanda
Número de páginas
194
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania