Artículos relacionados a BTL Marketing Playbook

BTL Marketing Playbook - Tapa blanda

Krish, Ramesh

 
9781966421856: BTL Marketing Playbook
Tapa blanda
ISBN 10: 1966421850 ISBN 13: 9781966421856
Editorial: Inkscribe Publsihin Private Limited, 2025

Sinopsis

Step into the world of real, onground marketing - where campaigns are built under sun, stress, and tight deadlines. This playbook is your goto guide if you're starting your career in BTL (Below The Line) marketing across telecom, NBFC, FMCG, or retail sectors.Written in a crisp, casual tone and packed with realworld insights, the book breaks down everything a young marketer needs to survive and thrive: from setting up roadshows, budgeting events, writing briefs, handling vendors, and measuring success beyond ROI - all with the hustle that BTL demands.What makes this book different? It speaks your language. It doesn't just tell you what BTL is - it shows you how to execute it, how to learn onground, and how to grow your career from there.With case studies, checklists, illustrations, and bonus chapters like "Vendor Management," "Crisis Handling," and "Career Paths in BTL," this playbook is a fieldtested toolkit for the firstgen marketer.Not just a manual. A mindset. A mentor. A field guide.Welcome to your first big win in marketing

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Acerca del autor

Ramesh Krish is a highly accomplished Senior Marketing Professional with nearly 25 years of extensive experience across diverse industries, including Telecom, FMCG, NBFC, and Retail. His distinguished career is marked by a strong emphasis on creative marketing strategies and innovative onground execution, consistently driving significant brand growth and topline objectives. Ramesh's expertise encompasses leading marketing operations, brand management, and orchestrating impactful ATL & BTL campaigns, including the successful launch of multiple key brands and pioneering activations. Through this playbook, he shares his invaluable realworld insights to empower the next generation of marketing leaders.

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Editorial
Inkscribe Publsihin Private Limited
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1966421850
ISBN 13 
9781966421856
Encuadernación
Tapa blanda
Número de páginas
108
Contacto del fabricante
no disponible
Persona responsable
no disponible