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It's Not About You: Winning New Business In A Crowded Agency World - Tapa blanda

Boehler, Stephen; Boehler, Robin

 
9781965629079: It's Not About You: Winning New Business In A Crowded Agency World
Tapa blanda
ISBN 10: 1965629075 ISBN 13: 9781965629079
Editorial: Kingbird Press LLC, 2026

Sinopsis

To win more business, you must remember one thing: It’s Not About You.

In today’s market, where standing out can feel impossible, many agencies chase new business by showcasing their own success. But prospects care more about what you’ll do for them than what you’ve done for others.

Drawing on decades of experience leading hundreds of agency reviews, Mercer Island Group’s Robin and Stephen Boehler show marketing professionals how to reframe their approach from the client’s perspective.

With candid stories, field-tested tools, and actionable frameworks,It’s Not About Youprovides a clear path to higher win rates, stronger relationships, and healthier, more predictable growth.

You’ll learn how to:

  • Reframe your mindset from self-promotion to service.

  • Create a truly “prospect-friendly” pitch, website, and proposal.

  • Ask smarter questions that uncover what clients really need.

  • Build a new business process that’s consistent, confident, and client-focused.

It’s Not About Yougives agency owners of all types and sizes the clarity and confidence to succeed more often, with less effort. Because when you stop making it about you, everything changes.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Kingbird Press LLC
Año de publicación
2026
Idioma
Inglés
ISBN 10 
1965629075
ISBN 13 
9781965629079
Encuadernación
Tapa blanda
Número de páginas
225
Contacto del fabricante
Manufactured by Amazon on behalf of the author
https://www.amazon.es/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
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