Collaborative Disruption: The Walmart and P&G Partnership That Changed Retail Forever - Tapa blanda

Muccio, Tom; Pepper, John

 
9781954892200: Collaborative Disruption: The Walmart and P&G Partnership That Changed Retail Forever
Tapa blanda
ISBN 10: 1954892209 ISBN 13: 9781954892200
Editorial: Epic Books, 2024

Sinopsis

Collaborative Disruption is an insider’s account of the relationship between two of the most successful companies on the planet—Walmart and Procter & Gamble—and the transformative impact their collaborative strategy has had on their business for more than thirty years, particularly in the retail industry. Their innovative partnership produced what has come to be known as the “one-company model,” an approach that has fundamentally changed how suppliers and their retail customers interact with each other. Tom Muccio, who led the team at P&G that innovated this concept with Walmart, outlines how the two firms broke through silos, self-interest, short-termism, and suspiciousness to forge a mutually beneficial partnership focused on trust, shared information, and transparency. A masterclass in this model of collaboration that has been key to the success of several of the biggest companies around the world, Collaborative Disruption at its heart is a book about change management and vision.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Tom Muccio served as president of global customer teams and senior customer strategy officer for Procter & Gamble. As the first leader of P&G's Walmart Customer Team, he worked with his team to grow annual sales with Walmart from $350 million to $8 billion over a fifteen-year period. He was the driving force behind the "one-company model," which is now seen as a standard operating practice in the retail industry. During his time as board chairman of the Strategic Account Management Association, he introduced this model to many global companies across a broad range of industries. Muccio remains active as a strategic consultant and speaker and serves as a board member of various organizations and nonprofits.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Epic Books
Año de publicación
2024
Idioma
Inglés
ISBN 10 
1954892209
ISBN 13 
9781954892200
Encuadernación
Tapa blanda
Número de páginas
263
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9781954892187: Collaborative Disruption: The Walmart and P&g Partnership That Changed Retail Forever

Edición Destacada

ISBN 10:  1954892187 ISBN 13:  9781954892187
Editorial: Epic Books, 2024
Tapa dura