An Overview of The Public Relations Function, Second Edition - Tapa blanda

Rawlins, Brad; Bowen, Shannon A.; Martin, Thomas R.

 
9781949443660: An Overview of The Public Relations Function, Second Edition
Tapa blanda
ISBN 10: 1949443663 ISBN 13: 9781949443660
Editorial: Business Expert Press, 2019

Sinopsis

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.

This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.

It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management ("RACE"). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Shannon A. Bowen, Professor, University of South Carolina, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Expert Press
Año de publicación
2019
Idioma
Inglés
ISBN 10 
1949443663
ISBN 13 
9781949443660
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
198
Contacto del fabricante
no disponible
Persona responsable
no disponible