Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people - Tapa blanda

Tyler, John

 
9781938015243: Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people
Tapa blanda
ISBN 10: 193801524X ISBN 13: 9781938015243
Editorial: KBPublishing, 2015

Sinopsis

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

John Tyler has spent over 30 years in the fields of marketing and opinion research. His clients include Fortune 500 corporations, multi-nationals, government organizations, non-profits, and small businesses. His unique experience and expertise has given him the ability to form cutting edge insights into the motivations that drive people to take actions and make decisions.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
KBPublishing
Año de publicación
2015
Idioma
Inglés
ISBN 10 
193801524X
ISBN 13 
9781938015243
Encuadernación
Tapa blanda
Número de páginas
172
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Alemania