Enterprise Content Strategy: A Project Guide - Tapa blanda

Nichols, Kevin

 
9781937434441: Enterprise Content Strategy: A Project Guide
Tapa blanda
ISBN 10: 1937434443 ISBN 13: 9781937434441
Editorial: XML Press, 2015

Sinopsis

Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.

Enterprise Content Strategy draws on Kevin Nichols’ experience managing one of the largest and most successful global content strategy teams to provide an insider’s look at how to build an enterprise content strategy.

Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.

About the Author

Kevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professionalexperience. As leader of one of the oldest global content strategy teams,Kevin has grown that team to become one of the largest and most successfulin the world. Kevin has been a forerunner and major contributorto user experience and content strategy. He has authored numerousarticles on content strategy, user experience, and digital strategy. Youcan learn more about him at kevinpnichols.com.

In 2014, he coauthored (with Donald Chesnut) UX For Dummies.

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Acerca del autor

Kevin Nichols is an award-winning thought leader, digital industry enthusiast, and author with more than twenty-two years of professional experience. As a team leader at SapientNitro Kevin grew of one of the oldest global content strategy teams into one of the largest and most successful in the world. Currently, Kevin is Executive Director of Experience at AvenueCX, a consultancy specializing in enterprise content strategy. Kevin also chairs the Content Strategy Alliance Best Practices group. Kevin has a Masters degree from Harvard Divinity School and a BA from Kenyon College. He lives in Boston and Cape Cod and is passionate about international human rights, particularly those of women and refugees.

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Editorial
XML Press
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1937434443
ISBN 13 
9781937434441
Encuadernación
Tapa blanda
Número de páginas
160
Contacto del fabricante
no disponible
Persona responsable
no disponible