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Inside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism - Tapa blanda
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"Resistance may be futile as so-called 'digital natives' set trends and increase their purchasing power, but this good-natured book makes the pill a tad more palatable. After all, Cramer cautions publishers, 'If you're still resisting custom content, you're already years behind your customers.'" --Kirkus Reviews
Reseña del editor
Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it’s engaging and perceptive.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialCyberAge Books
- Año de publicación2016
- ISBN 10 1937290069
- ISBN 13 9781937290061
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas256
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Inside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism
Publicado por
CyberAge Books, 2016
ISBN 10: 1937290069
ISBN 13: 9781937290061
Antiguo o usado
paperback
Librería: Jenson Books Inc, Logan, UT, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
paperback. Condición: Very Good. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged. Nº de ref. del artículo: 4BQGBJ00IB3V_ns
Cantidad disponible: 1 disponibles
Imagen de archivo
Inside Content Marketing: Econtent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism
Publicado por
Information Today, 2016
ISBN 10: 1937290069
ISBN 13: 9781937290061
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.62. Nº de ref. del artículo: G1937290069I4N10
Cantidad disponible: 1 disponibles
Imagen de archivo
Inside Content Marketing: Econtent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism
Publicado por
Information Today, 2016
ISBN 10: 1937290069
ISBN 13: 9781937290061
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.62. Nº de ref. del artículo: G1937290069I4N00
Cantidad disponible: 1 disponibles