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The Web has moved beyond the desktop, and our content must follow. Through a broad perspective, clear language, and an army of practical suggestions, Sara Wachter-Boettcher guides us through the challenges we face. --Ethan Marcotte, author, Responsive Web Design
The book you're holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that's ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you're looking for a lucid guide to the new challenges content publishers face, you won't find a better one than this. --Erin Kissane, author, The Elements of Content Strategy, and editor, Contents
Website, app, social media--and more. Large screen, tablet, smartphone--and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She'll help you write once, structuring your content to be successful wherever and however it appears. --Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works
The book you're holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that's ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you're looking for a lucid guide to the new challenges content publishers face, you won't find a better one than this. --Erin Kissane, author, The Elements of Content Strategy, and editor, Contents
Website, app, social media--and more. Large screen, tablet, smartphone--and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She'll help you write once, structuring your content to be successful wherever and however it appears. --Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works
The book you're holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that's ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you're looking for a lucid guide to the new challenges content publishers face, you won't find a better one than this. --Erin Kissane, author, The Elements of Content Strategy, and editor, Contents
Website, app, social media--and more. Large screen, tablet, smartphone--and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She'll help you write once, structuring your content to be successful wherever and however it appears. --Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works
Reseña del editor
Care about content? Better copy isn't enough. As devices and channels multiply&8212; and as users expect to easily relate, share, and shift information&8212;we need content that can go more places, more easily. This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable.
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- EditorialRosenfeld Media
- Año de publicación2012
- ISBN 10 193382087X
- ISBN 13 9781933820873
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición1
- Número de páginas242
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Content Everywhere: Strategy and Structure for Future-Ready Content
Publicado por
Rosenfeld Media, 2012
ISBN 10: 193382087X
ISBN 13: 9781933820873
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Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
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Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.03. Nº de ref. del artículo: G193382087XI3N00
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Content Everywhere: Strategy and Structure for Future-Ready Content
Publicado por
Rosenfeld Media, 2012
ISBN 10: 193382087X
ISBN 13: 9781933820873
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.03. Nº de ref. del artículo: G193382087XI3N00
Cantidad disponible: 1 disponibles
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Content Everywhere: Strategy and Structure for Future-Ready Content
Publicado por
Rosenfeld Media, 2012
ISBN 10: 193382087X
ISBN 13: 9781933820873
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.03. Nº de ref. del artículo: G193382087XI3N00
Cantidad disponible: 1 disponibles
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Content Everywhere: Strategy and Structure for Future-Ready Content
Publicado por
Rosenfeld Media, 2012
ISBN 10: 193382087X
ISBN 13: 9781933820873
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.03. Nº de ref. del artículo: G193382087XI5N00
Cantidad disponible: 1 disponibles
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Content Everywhere: Strategy and Structure for Future-Ready Content
Publicado por
Rosenfeld Media, 2012
ISBN 10: 193382087X
ISBN 13: 9781933820873
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Paperback. Condición: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.03. Nº de ref. del artículo: G193382087XI3N10
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Content Everywhere: Strategy and Structure for Future-Ready Content
Publicado por
Rosenfeld Media, 2012
ISBN 10: 193382087X
ISBN 13: 9781933820873
Antiguo o usado
Paperback
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Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_403047234
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Content Everywhere: Strategy and Structure for Future-Ready Content
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ISBN 10: 193382087X
ISBN 13: 9781933820873
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Content Everywhere: Strategy and Structure for Future-Ready Content
Publicado por
Rosenfeld Media (edition 1), 2012
ISBN 10: 193382087X
ISBN 13: 9781933820873
Antiguo o usado
Paperback
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. 1. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Nº de ref. del artículo: 193382087X-8-1
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Content Everywhere: Strategy and Structure for Future-Ready Content
Publicado por
Rosenfeld Media, 2012
ISBN 10: 193382087X
ISBN 13: 9781933820873
Antiguo o usado
Paperback
Librería: Half Price Books Inc., Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_415444534
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Content Everywhere : Strategy and Structure for Future-Ready Content
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Rosenfeld Media, LLC, 2012
ISBN 10: 193382087X
ISBN 13: 9781933820873
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