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Content Everywhere: Strategy and Structure For Future-Ready Content - Tapa blanda

Wachter-Boettcher, Sara

 
9781933820873: Content Everywhere: Strategy and Structure For Future-Ready Content
Tapa blanda
ISBN 10: 193382087X ISBN 13: 9781933820873
Editorial: Rosenfeld Media, 2012

Sinopsis

Care about content? Better copy isn’t enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

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Acerca del autor

Sara Wachter-Boettcher is an independent content strategist based in Lancaster, Pennsylvania, where she helps clients stop creating endless content and start building strategies that are sustainable, meaningful, and future-ready. She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched the content strategy practice at her past agency, Off Madison Ave, and started working closely with IA and UX teams to build a better way forward. Sara is the editor in chief for A List Apart magazine, where her writing has also appeared. She also contributes to Contents and blogs sporadically on her personal site, sarawb.com. You can see where she'll be speaking next on Lanyrd.

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Editorial
Rosenfeld Media
Año de publicación
2012
Idioma
Inglés
ISBN 10 
193382087X
ISBN 13 
9781933820873
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
242
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

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