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Life and Death Design: What Life-Saving Technology Can Teach Everyday UX Designers - Tapa blanda

Swindler, Katie

 
9781933820842: Life and Death Design: What Life-Saving Technology Can Teach Everyday UX Designers
Tapa blanda
ISBN 10: 1933820845 ISBN 13: 9781933820842
Editorial: Rosenfeld Media, 2022

Sinopsis

Emergencies—landing a malfunctioning plane, resuscitating a heart attack victim, or avoiding a head-on car crash—all require split-second decisions that can mean life or death. Fortunately, designers of life-saving products have leveraged research and brain science to help users reduce panic and harness their best instincts. Life and Death Design brings these techniques to everyday designers who want to help their users think clearly and act safely. 


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Acerca del autor

Katie Swindler is a user experience strategist who
writes and speaks on topics related to human-centered design. She was originally educated as a
theater director, and because of that, she brings a
unique perspective to digital work. She believes
that if brands want to truly connect with consumers, they must combine emotion, utility, storytelling, and technology
to fulfill real human needs.
Katie is currently the Design Strategist for Allstate Insurance's Innovation group, guiding the design of new products and services. Prior
to joining Allstate, she was a UX Director at FCB Chicago, where she
was the UX lead on the 2016 global redesign of JackDaniels.com, as
well as the lead experience designer for many other clients such as
Cox Communications, Meow Mix, and Toyota Financial Services.
Katie is an experienced presenter who has spoken on UX topics
internationally at design industry events such as SXSW Interactive
and IxDA Interaction. She lives in Chicago with her husband, Jacob,
daughter, Olive, and their snuggly pup, Rocket Rainbow.

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Editorial
Rosenfeld Media
Año de publicación
2022
Idioma
Inglés
ISBN 10 
1933820845
ISBN 13 
9781933820842
Encuadernación
Tapa blanda
Número de páginas
250
Contacto del fabricante
no disponible
Persona responsable
no disponible