Why do half of all technology projects fail? A major reason is that organizations often pick the wrong tools, leaving them digitally hamstrung from the start. This book offers a modern alternative to traditional waterfall approaches to selecting technology. You'll learn a practical, adaptive process that relies on realistic storytelling and hands–on testing to get the best fit for your enterprise.
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Tony Byrne is founder of Real Story Group (formerly CMS Watch), the only exclusively "buy-side" technology analyst firm in the world. Prior to that he was the head of software engineering and project management at a digital systems integrator, after working in journalism and international technical assistance.
Tony has a professional passion for helping large enterprises make sound strategic decisions that will set them up for long-term success. Across two decades he has advised several hundred organizations in dozens of countries around the globe in selecting the right technologies.
When not working, you can find Tony gardening, following the Green Bay Packers, playing with his dog, or traveling with his family.
Jarrod Gingras is Real Story Group's Managing Director and an analyst covering digital workplace and marketing technologies. As a conference speaker and consultant, he regularly advises some of the world's largest and most complicated enterprises on their enterprise information challenges.
Prior to joining RSG, Jarrod worked as a web developer, information architect, and user interface designer at a systems integration firm, where he developed userndash;focused content management strategies and solutions for clients across many different industries.
Jarrod's passions include following Boston's sports teams, relaxing in Costa Rica with his wife Lindsey, and helping enterprises select the right technology for their unique needs.
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