What Our Lettering Needs: The Contribution of Hermann Zapf to Calligraphy and Type Design at Hallmark Cards - Tapa blanda

Cusick, Rick

 
9781933360553: What Our Lettering Needs: The Contribution of Hermann Zapf to Calligraphy and Type Design at Hallmark Cards
Tapa blanda
ISBN 10: 1933360550 ISBN 13: 9781933360553
Editorial: RIT Press, 2011

Sinopsis

This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards. This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage. Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost. RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.

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Acerca del autor

Rick Cusick is presently the Manager of Font Development for Hallmark Cards and oversees the design and development of proprietary fonts for the corporation. He is also a respected designer, calligrapher, and teacher working with the University of Kansas in developing lectures and curriculum for lettering, typography, and type design.

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Editorial
RIT Press
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1933360550
ISBN 13 
9781933360553
Encuadernación
Tapa blanda
Número de páginas
136
Contacto del fabricante
no disponible
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