Direct, Digital, and Data-Driven Marketing, Fourth Edition - Tapa blanda

Spiller, Lisa D

9781933199573: Direct, Digital, and Data-Driven Marketing, Fourth Edition

Tapa blanda

ISBN 10: 1933199571 ISBN 13: 9781933199573

Editorial: Racom Communications, 2018

Ver todas las copias de esta edici�n del ISBN

9 Usado

De EUR 9,91

7 Nuevo

De EUR 17,21

Digital. Mobile. Social media. The marketing world has been forever changed by these communication channels. They are the latest weapons in the arsenal of the tech-savvy organization. Through them, twenty-first century marketers can establish and nurture customer relationships, communicate with customers one to one, promote and build brands�the same objectives as the old corner grocer. The difference? These interactive mediums are lightning fast, allow for immediate customer response, and provide users with unprecedented tools to measure and analyze the effectiveness of their campaigns.

Direct, Digital, and Data-Driven Marketing recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This fourth edition takes an insightful, in-depth look at contemporary marketing concepts, strategies, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

"Sinopsis" puede pertenecer a otra edici�n de este libro.

Acerca del autor

Dr. Lisa Spiller is distinguished professor of marketing in the Joseph W. Luter III School of Business at Christopher Newport University (CNU) in Newport News, Virginia. She has been teaching marketing courses to undergraduate business students for more than thirty years and helped her university pioneer a major in direct and interactive marketing.

Professor Spiller was named the Robert B. Clark Outstanding Direct Marketing Educator in 2005 by the Direct Marketing Educational Foundation (DMEF), now known as Marketing EDGE. She was the inaugural recipient of the DMAW-EF O�Hara Leadership Award for Direct and Interactive Marketing Education in 2008. She has received numerous awards for her teaching, including the Faculty Advisor Leader Award from the Direct Marketing Educational Foundation (DMEF) in 2002, 2003, 2005, 2007 and 2011. Her research studies, the majority of which have been related to some aspect of direct and database marketing, have been published in numerous journals.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Editorial: Racom Communications
A�o de publicaci�n: 2018
Idioma: Ingl�s
ISBN 10: 1933199571
ISBN 13: 9781933199573
Encuadernaci�n: Tapa blanda
N�mero de edici�n: 4
N�mero de p�ginas: 582
Contacto del fabricante: no disponible
Persona responsable: no disponible

Comprar usado

Condici�n: Aceptable

Used book that is in clean, average...

Ver este art�culo

EUR 9,91

Convertir moneda

EUR 18,48 gastos de env�o desde Estados Unidos de America a Espa�a

Destinos, gastos y plazos de env�o

A�adir al carrito

Comprar nuevo

Ver este art�culo

EUR 17,21

Convertir moneda

EUR 64,39 gastos de env�o desde Estados Unidos de America a Espa�a

Destinos, gastos y plazos de env�o

A�adir al carrito

Resultados de la b�squeda para Direct, Digital, and Data-Driven Marketing, Fourth...

Imagen de archivo

Direct, Digital, and Data-Driven Marketing, Fourth Edition

Spiller, Lisa D.

Publicado por Racom Communications, 2018

ISBN 10: 1933199571 ISBN 13: 9781933199573

Antiguo o usado Tapa blanda

Librería: Better World Books, Mishawaka, IN, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Good. Used book that is in clean, average condition without any missing pages. N� de ref. del art�culo: 40533196-6

Contactar al vendedor

Comprar usado

EUR 9,91

Convertir moneda

Gastos de env�o: EUR 18,48

De Estados Unidos de America a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: 1 disponibles

A�adir al carrito

Imagen del vendedor

Direct, Digital, and Data-Driven Marketing

Spiller, Lisa D.

Publicado por Racom Communications, 2018

ISBN 10: 1933199571 ISBN 13: 9781933199573

Antiguo o usado Tapa blanda

Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N� de ref. del art�culo: 30629002-5

Contactar al vendedor

Comprar usado

EUR 35,87

Convertir moneda

Gastos de env�o: EUR 17,16

De Estados Unidos de America a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: 9 disponibles

A�adir al carrito

Imagen de archivo

Direct, Digital, and Data-Driven Marketing, Fourth Edition

Lisa D Spiller

Publicado por Racom Communications, 2021

ISBN 10: 1933199571 ISBN 13: 9781933199573

Antiguo o usado Tapa blanda

Librería: Buchpark, Trebbin, Alemania

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Gut. Zustand: Gut | Sprache: Englisch | Produktart: B�cher. N� de ref. del art�culo: 30605515/3

Contactar al vendedor

Comprar usado

EUR 50,79

Convertir moneda

Gastos de env�o: EUR 14,90

De Alemania a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: 1 disponibles

A�adir al carrito

Imagen de archivo

Direct, Digital, and Data-Driven Marketing, Fourth Edition

Spiller, Lisa D.

Publicado por Racom Communications, 2018

ISBN 10: 1933199571 ISBN 13: 9781933199573

Antiguo o usado paperback

Librería: One Planet Books, Columbia, MO, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

paperback. Condici�n: Good. 4th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N� de ref. del art�culo: 002202868U

Contactar al vendedor

Comprar usado

EUR 7,07

Convertir moneda

Gastos de env�o: EUR 64,39

De Estados Unidos de America a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: M�s de 20 disponibles

A�adir al carrito

Imagen de archivo

Direct, Digital, and Data-Driven Marketing, Fourth Edition

Spiller, Lisa D.

Publicado por Racom Communications, 2018

ISBN 10: 1933199571 ISBN 13: 9781933199573

Antiguo o usado paperback

Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

paperback. Condici�n: Good. 4th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N� de ref. del art�culo: 002202868U

Contactar al vendedor

Comprar usado

EUR 14,81

Convertir moneda

Gastos de env�o: EUR 64,39

De Estados Unidos de America a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: M�s de 20 disponibles

A�adir al carrito

Imagen de archivo

Direct, Digital, and Data-Driven Marketing, Fourth Edition

Spiller, Lisa D.

Publicado por Racom Communications, 2018

ISBN 10: 1933199571 ISBN 13: 9781933199573

Nuevo paperback

Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

paperback. Condici�n: New. 4th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N� de ref. del art�culo: 002202868N

Contactar al vendedor