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Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan - Tapa blanda

Dickinson, Donald L.

 
9781933199405: Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan
Tapa blanda
ISBN 10: 1933199407 ISBN 13: 9781933199405
Editorial: Racom Communications, 2012

Sinopsis

This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas, principles, and concepts followed by exercises that require practical application. It can be used as a standalone text or as a companion to another media text.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

D. Dickinson had a 25-year career in advertising agency and client-side media planning and management. He has been a professor of Advertising Media for nearly twenty years, and is currently at Portland State University.


D. Dickinson had a 25-year career in advertising agency and client-side media planning and management. He has been a professor of Advertising Media for nearly twenty years, and is currently at Portland State University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Racom Communications
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1933199407
ISBN 13 
9781933199405
Encuadernación
Tapa blanda
Número de páginas
280
Contacto del fabricante
no disponible
Persona responsable
no disponible