The Imc Handbook: Readings & Cases in Integrated Marketing Communications - Tapa blanda

The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.

Richard Hagle’s career in publishing began with editorial work at Life and Time magazines. He then developed an editorial and product development company (Hagle & Co.), which he left to help develop the Book Division of Crain Communications. He then became head of acquisitions and development for Dearborn Financial Publishing. He left Dearborn to start Racom. He has been on the board of the Chicago Association of Direct Marketing and the Educational Foundation since 2004.