Clearing the Air: The True Story of Clear Channel Communications - Tapa dura

Bunzel, Reed

 
9781931721981: Clearing the Air: The True Story of Clear Channel Communications
Tapa dura
ISBN 10: 193172198X ISBN 13: 9781931721981
Editorial: Bright Sky Press, 2008

Sinopsis

From its founding in 1972 by Red McCombs and Lowry Mays, Clear Channel has grown to become the largest radio- and outdoor-advertising company in the world: although their growth has been surrounded by a fair amount of controversy over business practices, leadership decisions, acquisition strategies, and buyouts. The Clear Channel story is one about chance and circumstance, opportunity and diligence, and this is the only corporate history of Clear Channel that is authorized by the company and includes exclusive interviews with top-level executives. It's a story of vision and foresight, the willingness to take a calculated risk on the unknown, of fiscal prudence, vibrant leadership, and at times, an almost breathtaking capacity to influence the dynamics of the media marketplace. Most importantly it is the story of the entrepreneurial spirit and business acumen of the people who have helped make Clear Channel the media giant that it is today.

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Acerca del autor

Reed Bunzel is a veteran media writer, analyst, and consultant and president/CEO of American Internet Media Service. He is the author of Inside Source, Pay for Play, and The Radio Book Series. He lives in Mt. Pleasant, South Carolina.

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Editorial
Bright Sky Press
Año de publicación
2008
Idioma
Inglés
ISBN 10 
193172198X
ISBN 13 
9781931721981
Encuadernación
Tapa dura
Número de páginas
308
Contacto del fabricante
no disponible
Persona responsable
no disponible