Entity SEO: Moving from Strings to Things - Tapa blanda

Sinopsis

Entity SEO: You need this book.
Entity SEO is the new approach to Search Engine Optimization. It has proved very effective in helping modern search engines better understand, index and return your content. The approach is misunderstood by many "old school" SEOs who still rely on keyword optimization instead of topic optimization to get content ranked.

This book breaks down the mystique and presents Entity SEO and Semantic Search ideas in an easy to digest format.

About the Author
Entity SEO is written by renowned SEO Speaker and long time friend to the search industry, Dixon Jones.

Kelvin Newman od Brighton SEO said: "Dixon's been a leading light of the SEO industry for as long as I can remember, so whenever he puts something new out you know you need to pay attention!"

Dixon Jones was Born in England in 1964. He is a well-known, respected and awardwinning member of the Internet Marketing community with 20 years of experience in search marketing and 25 years of business innovation. An expert in Information Retrieval manipulation, specifically in Big Data environments. A pioneer of the Freemium SAAS subscription business model. A family man with two children. Dixon now lives in Bedfordshire, England. Dixon started in Search Engine Optimization in 1999 when he cofounded the agency Receptional with his then partner, Dr David LO Smith, who sadly passed away in 2021. He then went on to help build the specialist search engine: Majestic into a Queens Award-winning technology. He is currently the CEO and co-founder of Inlinks.net.

Qualifications • FRSA (Fellow of the Royal Society of Arts). Not so much qualification as a movement of people trying to make the world more equitable. • MBA From Aston University Business School with a specialism in Strategy • BA(Hons.) From Brunel University in Maths and Management Studies.

What's in This Book
Contents:

• THE KNOWLEDGE GRAPH EXPLAINED
• THE EVOLUTION OF SEMANTIC SEARCH
• GOOGLE’S ENTITY SEARCH TOOL
• SEMANTIC SEO STRATEGIES
• EARNING A WIKIPEDIA LISTING
• HOW TO BE AN ENTITY WITHOUT A WIKIPEDIA ENTRY
• ALIGN YOUR ONLINE PRESENCE WITH YOUR NICHE
• CREATING DIGITAL ASSETS
• HOW TO ADD STRUCTURED MARK-UP TO YOUR CONTENT
• HOW TO BUILD INTERNAL LINKS FOR SEO
• BUILDING AND VIEWING YOUR INTERNAL LINK GRAPH
• INTERNAL LINKS GUIDE
• SEARCH ENGINE UNDERSTANDING
• RAPPING IT ALL UP

"Sinopsis" puede pertenecer a otra edición de este libro.