An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library) - Tapa dura
Libro 1 de 215: The Macat Library
Sinopsis
In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.
In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.
Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Dr Andreas Mebert holds a PhD in business administration from the University of Manchester.
Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.
"Sobre este título" puede pertenecer a otra edición de este libro.
Otras ediciones populares con el mismo título
Resultados de la búsqueda para An Analysis of W. Chan Kim and Renée Mauborgne's...
Imagen de archivo
Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrevelant
Publicado por
Macat Library, 2017
ISBN 10: 1912302136
ISBN 13: 9781912302130
Antiguo o usado
Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 29719215
Comprar usado
EUR 25,87
Envío por EUR 2,31
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 10 disponibles
Imagen de archivo
Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrevelant
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 29719215-n
Comprar nuevo
EUR 31,23
Envío por EUR 2,31
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 10 disponibles
Imagen de archivo
Blue Ocean Strategy (Hardcover)
Publicado por
Macat International Limited, London, 2017
ISBN 10: 1912302136
ISBN 13: 9781912302130
Nuevo
Tapa dura
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. In Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call red oceans, and instead seek out new markets, or blue oceans. Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a blue ocean market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of blue oceans in uncontested market space. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781912302130
Comprar nuevo
EUR 33,60
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
An Analysis of W. Chan Kim and Ren?e Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Nº de ref. del artículo: 385448946
Comprar nuevo
EUR 30,19
Envío por EUR 7,65
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 3 disponibles
Imagen de archivo
An Analysis of W. Chan Kim and Ren?e Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Librería: Books Puddle, New York, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Nº de ref. del artículo: 26378455085
Comprar nuevo
EUR 38,62
Envío por EUR 3,50
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 3 disponibles
Imagen de archivo
An Analysis of W. Chan Kim and Ren?e Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Librería: Biblios, Frankfurt am main, HESSE, Alemania
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Nº de ref. del artículo: 18378455079
Comprar nuevo
EUR 35,24
Envío por EUR 9,95
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: 3 disponibles
Imagen de archivo
Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrevelant
Publicado por
Macat Library, 2017
ISBN 10: 1912302136
ISBN 13: 9781912302130
Antiguo o usado
Tapa dura
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 29719215
Comprar usado
EUR 29,21
Envío por EUR 17,65
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 10 disponibles
Imagen del vendedor
Blue Ocean Strategy
Publicado por
Macat International Limited Jul 2017, 2017
ISBN 10: 1912302136
ISBN 13: 9781912302130
Nuevo
Tapa dura
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call 'red oceans,' and instead seek out new markets, or 'blue oceans.' Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a 'blue ocean' market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. 112 pp. Englisch. Nº de ref. del artículo: 9781912302130
Comprar nuevo
EUR 24,80
Envío por EUR 23,00
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: 2 disponibles
Imagen de archivo
Blue Ocean Strategy: How to Create Uncontested Market Space
Publicado por
Macat International Limited, 2017
ISBN 10: 1912302136
ISBN 13: 9781912302130
Nuevo
Tapa dura
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. New copy - Usually dispatched within 4 working days. Nº de ref. del artículo: B9781912302130
Comprar nuevo
EUR 32,01
Envío por EUR 15,99
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrevelant
Librería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Brand New. 89 pages. 8.25x5.50x0.50 inches. In Stock. Nº de ref. del artículo: x-1912302136
Comprar nuevo
EUR 36,83
Envío por EUR 11,77
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles