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Sinopsis
In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.
In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.
Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
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Acerca del autor
Dr Andreas Mebert holds a PhD in business administration from the University of Manchester.
Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.
"Sobre este título" puede pertenecer a otra edición de este libro.
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Publicado por
Macat International Limited, GB, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
Paperback
Original o primera edición
Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. Nº de ref. del artículo: LU-9781912128426
Cantidad disponible: 11 disponibles
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An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy
Publicado por
Macat International Limited, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
PAP
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: GB-9781912128426
Cantidad disponible: 15 disponibles
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Blue Ocean Strategy: How to Create Uncontested Market Space
Publicado por
Macat International Limited, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
Tapa blanda
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. 2017. Paperback. . . . . . Nº de ref. del artículo: V9781912128426
Cantidad disponible: 20 disponibles
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Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
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Macat 01/l /15 J, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
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Paperback. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9781912128426
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Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
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Paperback. Condición: Very Good. Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9781912128426
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Librería: Ria Christie Collections, Uxbridge, Reino Unido
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Condición: New. In. Nº de ref. del artículo: ria9781912128426_new
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Blue Ocean Strategy: How to Create Uncontested Market Space
Publicado por
Macat International Limited, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
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Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. 240. Nº de ref. del artículo: B9781912128426
Cantidad disponible: 1 disponibles
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Publicado por
Macat International Limited, GB, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
Paperback
Original o primera edición
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. Nº de ref. del artículo: LU-9781912128426
Cantidad disponible: 11 disponibles
Imagen de archivo
An Analysis of W. Chan Kim and Ren?e Mauborgne's Blue Ocean Strategy
Publicado por
Macat International Limited, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
PAP
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: GB-9781912128426
Cantidad disponible: 15 disponibles
Imagen del vendedor
An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Publicado por
Macat International Limited, GB, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
Paperback
Original o primera edición
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. Nº de ref. del artículo: LU-9781912128426
Cantidad disponible: 10 disponibles