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Sinopsis
In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.
In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.
Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
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Acerca del autor
Dr Andreas Mebert holds a PhD in business administration from the University of Manchester.
Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Publicado por
Macat Library, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR008993076
Cantidad disponible: 2 disponibles
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Publicado por
Macat International Limited, GB, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
Paperback
Original o primera edición
Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. Nº de ref. del artículo: LU-9781912128426
Cantidad disponible: 9 disponibles
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An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy
Publicado por
Macat International Limited, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
PAP
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: GB-9781912128426
Cantidad disponible: 15 disponibles
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Blue Ocean Strategy: How to Create Uncontested Market Space
Publicado por
Macat International Limited, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. 2017. Paperback. . . . . . Nº de ref. del artículo: V9781912128426
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In. Nº de ref. del artículo: ria9781912128426_new
Cantidad disponible: Más de 20 disponibles
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Blue Ocean Strategy: How to Create Uncontested Market Space
Publicado por
Macat International Limited, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
Paperback / softback
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. 240. Nº de ref. del artículo: B9781912128426
Cantidad disponible: 1 disponibles
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Publicado por
Macat International Limited, GB, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
Paperback
Original o primera edición
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. Nº de ref. del artículo: LU-9781912128426
Cantidad disponible: 9 disponibles
Imagen de archivo
An Analysis of W. Chan Kim and Ren?e Mauborgne's Blue Ocean Strategy
Publicado por
Macat International Limited, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
PAP
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: GB-9781912128426
Cantidad disponible: 15 disponibles
Imagen del vendedor
An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Publicado por
Macat International Limited, GB, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
Paperback
Original o primera edición
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. Nº de ref. del artículo: LU-9781912128426
Cantidad disponible: 9 disponibles
Imagen de archivo
Blue Ocean Strategy: How to Create Uncontested Market Space
Publicado por
Macat International Limited, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Nuevo
Tapa blanda
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. 2017. Paperback. . . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9781912128426
Cantidad disponible: 18 disponibles