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INVOLVING CUSTOMERS IN NEW SERVICE DEVELOPMENT: 11 (Series on Technology Management) - Tapa blanda

ANDERS PER JONAS BO & G MAGNUSSON PETER

 
9781911299714: INVOLVING CUSTOMERS IN NEW SERVICE DEVELOPMENT: 11 (Series on Technology Management)
Tapa blanda
ISBN 10: 1911299719 ISBN 13: 9781911299714
Editorial: World Scientific Publishing Co Pte Ltd, 2006

Sinopsis

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
World Scientific Publishing Co Pte Ltd
Año de publicación
2006
Idioma
Inglés
ISBN 10 
1911299719
ISBN 13 
9781911299714
Encuadernación
Tapa blanda
Número de páginas
332
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

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