Everyone has something important to say. Unfortunately, most do not know how to communicate effectively to cut through the chatter, get their message across and make a sustained impact. This original and powerful book will help readers overcome this problem by exploring three (+one) simple, practical steps to take any message and make it memorable and lasting. Based on the latest research in brain science, the method (the 3R-Axiom) is proven in the real world and will change your mindset and behaviour. Combining a fiction and non-fiction style, this engaging book can be quickly and easily applied to any message delivery by anyone, anywhere."
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Michael Gobran is a coach and trainer and founder of Mindsetter, and is based in Switzerland. William Greenwald is a leadership development consultant, specializing in neuropsychology, and is based in Ohio, US. Derek Roberts is a business coach and CEO of Roberts Business Group based in North Carolina, US.
Derek Roberts is an Executive Partner with Integrity Solutions, President of Roberts Business Group and co-founder of the Institute for Impact. His expertise is in organizational leadership development and the establishment of high-performance sales and service cultures. As a professional communication consultant, international speaker and executive coach, Derek works closely with billion dollar organizations like American Red Cross and Border States Electric to help shape and execute their leadership and growth strategies.
Derek Roberts is an Executive Partner with Integrity Solutions, President of Roberts Business Group and co-founder of the Institute for Impact. His expertise is in organizational leadership development and the establishment of high-performance sales and service cultures. As a professional communication consultant, international speaker and executive coach, Derek works closely with billion dollar organizations like American Red Cross and Border States Electric to help shape and execute their leadership and growth strategies.
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