International Spa Management: Principles and practice - Tapa blanda

 
9781910158708: International Spa Management: Principles and practice
Tapa blanda
ISBN 10: 1910158704 ISBN 13: 9781910158708
Editorial: Goodfellow Publishers, 2017

Sinopsis

a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following: • The spa industry • The spa consumer • The business of spas • Future directions

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Reseña del editor

* The first text to provide a thorough insight into the world of spa management - an international growth phenomenon; * Written by a team of industry and academic experts from a leading intuition in the field of spa management education; * Look at all aspects of spa management from HR and training, to marketing and finance; * Responds to calls for more rigorous research in the field of spa and provides a much needed text for the study of spa. The spa industry is big business - it's estimated worth is $60 billion, and averages 18% annual growth. The number of day spas has increased by 34.4% globally, from 2003 to 2006; in the same period the number of medical spa locations more than doubled. Even though spa has a long and extensive history, spa education is relatively new, with education at degree level newly introduced across the world. This is in response to the current recognised shortage currently of adequately trained and experienced individuals across all levels in the industry. International Spa Management is the first text to address these industry needs. It provides a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following: * The spa industry: types (mineral and thermal) and destinations * The spa consumer: behaviour, service and spa design * The business of spas: marketing, operations, finance and training * Future directions: strategizing for the future

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Goodfellow Publishers
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1910158704
ISBN 13 
9781910158708
Encuadernación
Tapa blanda
Número de páginas
208
Editor
Rawlinson Sarah, Heap Tim
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781910158692: International Spa Management: Principles and practice

Edición Destacada

ISBN 10:  1910158690 ISBN 13:  9781910158692
Editorial: Goodfellow Publishers Limited, 2017
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