Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover - Tapa dura

Hutton, Ray

 
9781908739827: Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
Tapa dura
ISBN 10: 1908739827 ISBN 13: 9781908739827
Editorial: Elliott & Thompson Limited, 2013

Sinopsis

Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.

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Acerca del autor

Ray Hutton has been writing about the motor industry for more than 35 years. A former editor-in-chief of Autocar magazine, his work appears in magazines and newspapers all over the world, including the Sunday Times and Motor Trader (UK), Car and Driver (USA), and Overdrive (India). He was twice-winner of the Bentley International Award presented by the UK Guild of Motoring Writers, is Honorary President of The International Car of the Year jury, and the author of a number of books, including the centenary history of the FIA (Federation de 'Automobile). He lives in London.

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Editorial
Elliott & Thompson Limited
Año de publicación
2013
Idioma
Inglés
ISBN 10 
1908739827
ISBN 13 
9781908739827
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
224
Contacto del fabricante
no disponible
Persona responsable
Simon and Schuster Netherlands BV, GPSR Europäische Union
info@simonandschuster.nl

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