Sinopsis
Commissioned by Ogilvy Asia (previously Ogilvy and Mather) RAW examines in detail how Asian creativity translates into commercial sense. In 324 pages we are shown, through sumptuous photography and incisive text, how creativity in Asia is borne out of adversity, opportunism, humour, competition and social networks. Using everyday examples from the world that modern business has to survive in, the book shows that creativity is not just a form of self-expression anymore. It is a business necessity. Without it, your business will wither and die. This phenomenon is nowhere more obvious than in the crowded and noisy nations of Asia, the global economic epicentre. Here, millions of people across vibrant and throbbing cultures achieve their goals through tenacity, creativity and imagination. The book looks in detail at the conditions that require creativity, using examples from the everyday, urban, street environments across the continent: China, India, Japan, Korea, the Philippines and Indonesia. Incredible photography by renowned son and father due Steffen and Thomas Billhardt, and author-photographer Kunal Sinha demonstrates, perhaps more powerfully than words, all the complex tenets of Asian creative thinking.
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Acerca del autor
As one of the world s largest and longest-established advertising agencies, Ogilvy is famous for the ads that it creates. However, it is also renowned for its strategic thinking, analytical capabilities, planning and thought leadership. This makes its best brains and deepest insights much sought after by the industry and the media. As part of its thought leadership programme, Ogilvy regularly publishes papers, books, articles and commentaries in various media as well as hosting events, workshops and seminars on a regular basis.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Raw Format: Paperback
ISBN 10: 1908337125
ISBN 13: 9781908337122
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Raw Format: Paperback
ISBN 10: 1908337125
ISBN 13: 9781908337122
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Raw: Pervasive Creativity in Asia
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paperback. Condición: Good. Book shows some shelf & handling wear. Pages are minimally worn from reading, but remain intact with unmarked text. Good reading copy. Nº de ref. del artículo: mon0004068566
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Raw
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Commissioned by Ogilvy Asia (previously Ogilvy and Mather) RAW examines in detail how Asian creativity translates into commercial sense. In 324 pages we are shown, through sumptuous photography and incisive text, how creativity in Asia is borne out of adversity, opportunism, humour, competition and social networks. Using everyday examples from the world that modern business has to survive in, the book shows that creativity is not just a form of self-expression anymore. It is a business necessity. Without it, your business will wither and die. This phenomenon is nowhere more obvious than in the crowded and noisy nations of Asia, the global economic epicentre. Here, millions of people across vibrant and throbbing cultures achieve their goals through tenacity, creativity and imagination. The book looks in detail at the conditions that require creativity, using examples from the everyday, urban, street environments across the continent: China, India, Japan, Korea, the Philippines and Indonesia.Incredible photography by renowned son and father due Steffen and Thomas Billhardt, and author-photographer Kunal Sinha demonstrates, perhaps more powerfully than words, all the complex tenets of Asian creative thinking. Nº de ref. del artículo: LU-9781908337122
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Raw
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Commissioned by Ogilvy Asia (previously Ogilvy and Mather) RAW examines in detail how Asian creativity translates into commercial sense. In 324 pages we are shown, through sumptuous photography and incisive text, how creativity in Asia is borne out of adversity, opportunism, humour, competition and social networks. Using everyday examples from the world that modern business has to survive in, the book shows that creativity is not just a form of self-expression anymore. It is a business necessity. Without it, your business will wither and die. This phenomenon is nowhere more obvious than in the crowded and noisy nations of Asia, the global economic epicentre. Here, millions of people across vibrant and throbbing cultures achieve their goals through tenacity, creativity and imagination. The book looks in detail at the conditions that require creativity, using examples from the everyday, urban, street environments across the continent: China, India, Japan, Korea, the Philippines and Indonesia.Incredible photography by renowned son and father due Steffen and Thomas Billhardt, and author-photographer Kunal Sinha demonstrates, perhaps more powerfully than words, all the complex tenets of Asian creative thinking. Nº de ref. del artículo: LU-9781908337122
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