Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business (LID Publishing) - Tapa blanda
Sinopsis
The written word is making a comeback! For years we have been told the world is becoming more visual . That everyone has a shorter attention span. That a picture speaks a thousand words . But look at social media. Blogs. Tweets. Reader s comments. Peer reviews. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There s never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging…and irresistibly persuasive.
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Acerca del autor
Ian Atkinson is a multi award-winning creative director at one of the UK's most successful agency groups. After studying psychology at university, he became a copywriter. He specialises in direct and digital media and has worked on advertising and marketing campaigns for some of the best-known brands in their sectors - including Avis, Barclays, Dyson, Macmillan, National Geographic, Next, Oxfam, Sky, The Red Cross and Zurich. As well as a creative director, copywriter and author, he runs regular creative training days, gives talks on creativity, advertising and marketing and is an occasional awards judge.
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
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Paperback. Condición: Very Good. Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781907794148
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
Publicado por
LID Publishing, 2011
ISBN 10: 190779414X
ISBN 13: 9781907794148
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Copy Righter : Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
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LID Publishing, 2011
ISBN 10: 190779414X
ISBN 13: 9781907794148
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Copy Righter : Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
Publicado por
LID Publishing, 2011
ISBN 10: 190779414X
ISBN 13: 9781907794148
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Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 46648507-6
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
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Copy Righter
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Copy Righter (Paperback)
Publicado por
LID Publishing, London, 2011
ISBN 10: 190779414X
ISBN 13: 9781907794148
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Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Paperback. An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging.and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how. An essential guide to writing modern, persuasive business copy, by a leading professional in the field. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781907794148
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Copy Righter
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Paperback. Condición: New. An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging.and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how. Nº de ref. del artículo: LU-9781907794148
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Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
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Copy. Righter.: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
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Paperback. Condición: Brand New. 224 pages. 9.00x6.00x0.75 inches. In Stock. Nº de ref. del artículo: __190779414X
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