What's YOUR Reputation? When people talk about you behind your back, what are they saying and thinking? When people need what you offer, how do you get them to think of you first, instead of your competition? The answer lies in your personal reputation. To be the 'go to' professional for what you do, you must create, build and sustain the best possible name for yourself. It's your most powerful weapon in a cluttered marketplace. Whether you're employed or self-employed, there are rules for building your personal reputation. In this unique book, Rob Brown reveals all the reputation secrets you need to win more business, create more opportunities and attract the wealth, fame and success you deserve. Discover: * What a good reputation can do for you * How to define and design your personal reputation * Over 70 different tools, tips and tactics for building your reputation * The 17 unbreakable laws of building and keeping your good name "Having spoken at conferences with Rob, I know his dedication and expertise in this largely untouched field will do wonders for your reputation, your wallet and your opportunities. This book is a 'must read'!" Sir Digby Jones, former Director-General, CBI "Personal reputation is an elusive reality. Rob Brown shows how clarity of goals and a systematic approach can help anyone improve, sustain and protect their reputation. Whether you are a novice or a master of the reputation universe, Rob's pearls of wisdom will keep you on the right track." Richard Chaplin, Founder and Executive Director, Managing Partners' Forum "Absorbing. Helpful. Practical. And important. I strongly recommend this book." David Maister, world authority on managing professional service firms and co-author of 'The Trusted Advisor'
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Rob Brown obtained an honours degree in Education from Leeds Metropolitan University in 1992, majoring in Physical Education and Mathematics. During his studies, and particularly after graduating in 1992, Rob indulged his love of travel, working for ve years in American summer camps and travelling extensively throughout Australia, North America and South East Asia. After graduating, Rob lived the expat life in Hong Kong from 1993-1997, working in teaching, journalism, advertising and even acting. A keen musician, he wrote and starred in two sell-out shows in the sister festival to Edinburgh, The Hong Kong Fringe, and brought out a successful album of jazz and pop songs which sold throughout the world! After a sabbatical in the USA in 1996, where he became a Christian, Rob returned to the UK to work at the UK's 4th largest secondary school in his hometown of Hull in Yorkshire. He undertook a Masters in Human Resource Development in 1999, before being approached by worldwide health organisation, BUPA, for a direct sales position in private healthcare. This often brutal 'commission only' role allowed Rob to cut his teeth selling and marketing, and gave him unique insight into what it takes to win business from scratch. In 2002, he started work with a business networking company, the Kintish organisation, delivering network training. In 2004, he launched his own consultancy to help business professionals network more strategically, generate more high quality referrals and build more pro table client relationships. In 2006, he invented and successfully trademarked the TRIP System(R), which stands for Turning Relationships Into Pro ts. To ful l the demand for his writing on relationship marketing, networking, referrals and reputation building, Rob launched a members-only website in 2006 - www.thetripsystem.com - to provide premium content articles, development programmes and educational materials to subscribers worldwide. He is a Fellow of the Professional Speaking Association and speaks internationally on relationship and reputation marketing for business professionals. He lives in Nottingham with wife Amanda and daughters Georgia and Madison. When he's not speaking or writing, Rob juggles, plays chess and tennis, and enjoys cycling. His life mission is to give GBP1m to good godly causes in his lifetime!
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