See Feel Think Do: The Power of Instinct in Business - Tapa blanda

The vast power that instinct can lend to business practices is analyzed in this revised corporate handbook. Observing the way people naturally act in everyday life is presented as a simple and useful way of determining customers’ needs and how they can be met efficiently. A mixture of stories and case studies reveals that gut instinct can also be a sensible business decision when used properly. By working through a series of key questions and instructions, businesses of all shapes and sizes will be able to identify their customers, discover better ways to serve them, and then act accordingly.