Artículos relacionados a Geomarketing Spatial Mrktng: Methods and Strategies...
Geomarketing Spatial Mrktng: Methods and Strategies in Spatial Marketing (Geographical Information Systems) - Tapa dura
Sinopsis
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.
Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.
The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Gérard Cliquet is Professor of Marketing at the Institute of Business Administration (IGR-IAE) of the University of Rennes 1, France and Director of the Center for Research in Economics and Management (CREM), France. He is an expert in geomarketing and is advisor in this capacity to many large French companies. He is the author of eight books and numerous articles in national and international journals in the marketing and retailing fields.
De la contraportada
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.
Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.
The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 27,43
GRATIS gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoResultados de la búsqueda para Geomarketing Spatial Mrktng: Methods and Strategies...
Edición internacional
GEOMARKETING METHODS AND STRATEGIES IN SPATIAL MARKETING (HB 2007)
Edición internacionalLibrería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Nº de ref. del artículo: ABNR-67583
Cantidad disponible: 5 disponibles
Imagen de archivo
GEOMARKETING METHODS AND STRATEGIES IN SPATIAL MARKETING (HB 2007)
Librería: SMASS Sellers, IRVING, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. Nº de ref. del artículo: ASNT3-67583
Cantidad disponible: 5 disponibles
Imagen de archivo
Geomarketing
Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. pp. 328 Illus., Maps. Nº de ref. del artículo: 7502665
Cantidad disponible: 1 disponibles
Imagen de archivo
Geomarketing: Methods and Strategies in Spatial Marketing
Librería: ALLBOOKS1, Direk, SA, Australia
Calificación del vendedor: 5 de 5 estrellas
Nº de ref. del artículo: SHUB400680
Cantidad disponible: 1 disponibles
Edición internacional
GEOMARKETING: METHODS AND STRATEGIES IN SPATIAL MARKETING
Publicado por
ISTE VIVA INDIAN EDITION, 2006
ISBN 10: 190520907X
ISBN 13: 9781905209071
Nuevo
Tapa dura
Librería: UK BOOKS STORE, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Brand New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-11 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India,& United states & United Kingdom. Depending on your location and availability. Nº de ref. del artículo: CBS 9781905209071
Cantidad disponible: Más de 20 disponibles
Edición internacional
GEOMARKETING METHODS AND STRATEGIES IN SPATIAL MARKETING (HB 2007)
Edición internacionalLibrería: Basi6 International, Irving, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Nº de ref. del artículo: ABEJUNE24-400680
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Geomarketing: Methods and Strategies in Spatial Marketing (Geographical Information Systems)
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:190520907X. Nº de ref. del artículo: 9249160
Cantidad disponible: 1 disponibles
Imagen de archivo
Geomarketing: Methods and Strategies in Spatial Marketing
Librería: BennettBooksLtd, North Las Vegas, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: New. In shrink wrap. Looks like an interesting title! Nº de ref. del artículo: Q-190520907X
Cantidad disponible: 1 disponibles
Imagen del vendedor
Geomarketing : Methods And Strategies in Spatial Marketing
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 4199062-n
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Geomarketing: Methods and Strategies in Spatial Marketing
Librería: Best Price, Torrance, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. SUPER FAST SHIPPING. Nº de ref. del artículo: 9781905209071
Cantidad disponible: 1 disponibles