Confessions of an Advertising Man

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9781904915379: Confessions of an Advertising Man

A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  —David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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From the Publisher:

David Ogilvy was an advertising genius. At the age of 37, he founded the New York–based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best–seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must–read.

About the Author:

David Ogilvy (1911–1999), referred to in 1962 by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.

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David Ogilvy
Editorial: Southbank Publishing, United Kingdom (2012)
ISBN 10: 190491537X ISBN 13: 9781904915379
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Descripción Southbank Publishing, United Kingdom, 2012. Paperback. Estado de conservación: New. REV ed.. Language: English . Brand New Book. A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else. David OgilvyDavid Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business. Nº de ref. de la librería AAT9781904915379

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Descripción 2012. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería TT-9781904915379

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Descripción 2012. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9781904915379

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David Ogilvy
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Descripción Southbank Publishing, United Kingdom, 2012. Paperback. Estado de conservación: New. REV ed.. Language: English . Brand New Book. A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else. David OgilvyDavid Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business. Nº de ref. de la librería AAT9781904915379

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Descripción Southbank Publishing 2011-09-01, 2011. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04781670

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Descripción Southbank Publishing 1/1/2012, 2012. Paperback or Softback. Estado de conservación: New. Confessions of an Advertising Man. Book. Nº de ref. de la librería BBS-9781904915379

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Descripción Southbank Publishing, 2012. Paperback. Estado de conservación: New. Brand New!. Nº de ref. de la librería 190491537X

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Descripción Southbank Publishing, 2011. Paperback. Estado de conservación: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Nº de ref. de la librería mon0000477710

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