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The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program - Tapa blanda
Sinopsis
The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.
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Críticas
Critical Acclaim for Don Peppers and Martha Rogers: Enterprise One to One: "Five stars!"--The Wall Street Journal "First to map the uncharted new world of interactive business. Use it to unlock the immense potential value of your customers."--Scott Cook, Chairman of the Board, Intuit "Exceptional. We're basing our strategic planning on these principles." --Larry Rosenberger, President and CEO, Fair, Isaac "Look no further--a practical business model for operating in an online interactive world."--Martin Nisenholtz, President, The New York Times Electronic Media Company "Destined to become the business field guide for the twenty-first century."--Jim Kouzes, Chairman, TPG (Tom Peters Group) Learning Systems, and coauthor of The Leadership Challenge The One to One Future: "Book of the year."--Tom Peters "Peters was wrong. This is not the book of the year. It's not even the book of the decade. It's one of the two or three most important business books ever written."--George Gendron, Inc. magazine "Unusual insight into how marketers can serve each other and every consumer." --Regis McKenna, author, consultant, Regis McKenna, Inc. "A unique perspective on the fundamental, structural changes that technology is already bringing to the real world of business competition."--Esther Dyson, author, president, EDventure Holdings
Reseña del editor
The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.
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The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: C-863-299
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The One to One Fieldbook : The Compete Toolkit for Implementing a 1to1 Marketing Program
Publicado por
Wiley & Sons Australia, Limited, John, 1999
ISBN 10: 1900961873
ISBN 13: 9781900961875
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 19264086-6
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One to One Field Book
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Capstone 01/02/1999, 1999
ISBN 10: 1900961873
ISBN 13: 9781900961875
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Librería: AwesomeBooks, Wallingford, Reino Unido
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Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9781900961875
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One to One Field Book
Publicado por
Capstone 01/02/1999, 1999
ISBN 10: 1900961873
ISBN 13: 9781900961875
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Tapa blanda
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9781900961875
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The One to One Fieldbook
Publicado por
John Wiley and Sons Ltd, 1999
ISBN 10: 1900961873
ISBN 13: 9781900961875
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Tapa blanda
Librería: OM Books, Sevilla, SE, España
Calificación del vendedor: 5 de 5 estrellas
Condición: Usado - bueno. Nº de ref. del artículo: 9781900961875
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