Artículos relacionados a Promotional Strategy: An Integrated Marketing Communication...
Sinopsis
Book by Reece Bonnie B Kinnear Thomas C Warshaw Martin R E
"Sinopsis" puede pertenecer a otra edición de este libro.
Resultados de la búsqueda para Promotional Strategy: An Integrated Marketing Communication...
Imagen de archivo
Promotional Strategy: An Integrated Marketing Communication Approach
Publicado por
Pinnaflex Educational Resources, 2000
ISBN 10: 1893673057
ISBN 13: 9781893673052
Antiguo o usado
paperback
Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_480270181
Comprar usado
EUR 31,20
Envío por EUR 3,39
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen del vendedor
Promotional Strategy: An Integrated Marketing Communication Approach - Ninth Edition
Publicado por
Pinnaflex Educational Resources Inc, 2000
ISBN 10: 1893673057
ISBN 13: 9781893673052
Antiguo o usado
Softcover
Librería: Bookbot, Prague, Republica Checa
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Fine. Leichte Gebrauchsspuren; Leichte Verformung / umgeknickte Seiten; Leichte Verschmutzung / Farbtonveränderung. The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation. The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate advertising are all component parts of one integrated promotional mix. Today, most other authors and marketing practitioners also advocate this integrated marketing communication approach. The book presents numerous practical, real-world examples, illustration, advertisements and cases and has been thoroughly updated and expanded to include topics of greatest importance to today's students and marketing practitioners. A thorough discussion of the Internet for advertising and direct marketing is presented and media promotion and utilization statistics have been updated through 1999. Nº de ref. del artículo: 10ffc55e-498e-42c0-a32e-f50c8946fc96
Comprar usado
EUR 29,09
Envío por EUR 14,99
Se envía de Republica Checa a Estados Unidos de America
Se envía de Republica Checa a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen del vendedor
PROMOTIONAL STRATEGY: An Integrated Marketing Communication Approach
Publicado por
Pinnaflex Educational Resources, Inc., Cincinnati, Ohio, 2000
ISBN 10: 1893673057
ISBN 13: 9781893673052
Antiguo o usado
Trade Paperback
Librería: Aspen Book Co., Denver, CO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Trade Paperback. Condición: Good. Ninth Edition. Trade paperback. The front cover has a deep vertical crease and heavy outward curling at the right edge. Minor shelf wear and rubbing to the corners and spine ends. The spine is tight and uncreased. Internal pages are bright and unmarked. No owner names or library stamps. Nº de ref. del artículo: A15-B1-CIZ-0907
Comprar usado
EUR 44,71
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition
Publicado por
Pinnaflex Educational Resources inc, 2000
ISBN 10: 1893673057
ISBN 13: 9781893673052
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 9th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 17620332-20
Comprar usado
EUR 46,52
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles