Visual Impact - Tapa dura

Visual impact. Communicating through graphic design.

Condición: Sehr gut. 153 S. Ein gutes und sauberes Exemplar. - The benchmark of good graphic design is that its intended message is accurately communicated. But good design is everywhere. To be Lauded as great, design must do more. It must have presence, communicating with punch, panache, perhaps even presumption. Designers needn't fear solutions that stand alone to get noticed. Indeed, they have an obligation to devise the most original and arresting means to make the intended point. We call this "visual impact," a quality possessed by each of the 249 projects featured within. What starts as an original, well conceived idea may end with a bang. Or not. Restraint is even harder to pull off, but, when successful, yields every bit the impact of a solution that shouts. You'll see examples of both inside. And read about them too. Essays, enhanced by the words of contributing designers themselves, accompany each of the nine sections. From packaging to posters, books, brochures, promotions, and more, the selected works represent the best in print from 16 countries. A thoughtful, well researched introduction puts contemporary print design in context. How can we achieve visual impact without overwhelming our message? Graphic designers-students and professionals alike-will find the answer in this book. ISBN 9781889491073 Sprache: Deutsch Gewicht in Gramm: 1550 Mit zahlr. auch farb. Abb. Gebundene Ausgabe mit Schutzumschlag. Nº de ref. del artículo: 932514

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