The Copy Workshop Workbook - Tapa blanda

Bendinger, Bruce

 
9781887229128: The Copy Workshop Workbook
Tapa blanda
ISBN 10: 1887229124 ISBN 13: 9781887229128
Editorial: Copy Workshop, 2002

Sinopsis

WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.
THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.
THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Copy Workshop
Año de publicación
2002
Idioma
Inglés
ISBN 10 
1887229124
ISBN 13 
9781887229128
Encuadernación
Tapa blanda
Número de edición
3
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781887229395: The Copy Workshop Workbook

Edición Destacada

ISBN 10:  1887229396 ISBN 13:  9781887229395
Editorial: Routledge, 2009
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