This is the rare hardcover version of the classic book written and self published by Joe Karbo in 1973, that revealed the secrets that gained him in excess of $10 million dollars.
Joe sold his book only through direct response advertising - a book that sold over 3 million copies without ever being available in a bookstore! This book is Joe's philosophy on life, and how to live it richly, successfully, joyously, and lazily. It is also a wonderful step by step marketing guide that will work for any business - so clearly written it has been used as a marketing text by companies, colleges and universities worldwide. This classic belongs in everyone's success library!
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Joe Karbo was an ordinary man whose struggle to overcome adversity, poverty, and failure led to extraordinary Riches.
One of the foremost copywriters and direct response experts of all times, Joe established precedents, and built the foundation for today's direct response industry - becoming a self made millionaire. He reveals all of his secrets in " The Lazy Man's Way to Riches ", a classic book that belongs in everyone's success library!
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